Woodchuck does more than chuck wood
From our friends at Mpls. St. Paul Magazine
By Bailey Berg
Ben VandenWymelenberg wanted to bring nature to technology. The 24-year-old put that mission to use when he founded Woodchuck, a company specializing in wood products: headphones, laptop covers and phone cases to name a few. He did it all while still an undergrad at the University of Minnesota.
Fittingly, Woodchuck launched its new website for Earth Day with more than 50 new products.
Writes Mpls.St.Paul Magazine: “Everywhere, in every object, VandenWymelenberg sees opportunity. ‘How can we Woodchuck a radio, a motorcycle? I’m always trying to figure out what we can Woodchuck next.’ It’s generally a good sign when your brand becomes a verb.
Personally, we like the wood flasks and phone cases.
Check out this profile Minneapolis St. Paul Magazine did for more on Woodchuck or explore Woodchuck’s website.
Photo courtesy of Mpls. St. Paul Magazine
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